In 1916, Bruce Rogers left for England, intending, with his friend, Sir Emery Walker, to establish their own press. However, the war in Europe impacted the press, and the Mall Press printed only one book before having to close. In 1917 Rogers became the Printing Advisor to the Cambridge University Press where he stayed until 1919.
The short-lived Mall Press produced only one book, Of the Just Shaping of Letters by Albrecht Durer in 1917, but Rogers considered it one of his most successfully designed books. Due to the wartime scarcity of trained workmen, Rogers did most of the presswork for the book himself. It is printed on hand-made paper in Centaur type, and has an extremely elaborate title page. Only 215 copies were printed, and ours is signed on the colophon by Rogers.

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