The following piece attempts to get inside the mind of content consumers and uncover why we are so prone to believing misinformation.
"Big data" - an accumulation of data that is too large and complex for processing by traditional database management tools - Merriam Webster.
The two TED Talks below provide a detailed overview of what big data is, how it is used, and the powerful, both positive and negative, implications it can have on society.
"Artificial intelligence": the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings - Britannica.
The following pieces holistically describe the issue of biased AI, covering how AI becomes biased, how to ensure it doesn't, as well as its far reaching and even deadly consequences.
"Social media algorithms": a set of rules used to rank, filter and organize the content for users within certain social media platforms - Promo Republic.
Below one can take a deep dive into the mechanics of the algorithims responsble for what you and billions of other people see daily on Instagram and Twitter, and how these facilitate the spread of misinformation.